Howa Howa Flats
Now in suede!
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With 10 times the insole cushioning and next level stretch from the outer to sole
Our popular Howa Howa Flats has now arrived in the long-awaited vegan suede
Not only is it lightweight and easy to clean, our vegan suede features versatile yet unique shades dyed here in Japan
"We spend so much time on our feet in our lives, and its something we may neglect to take care of. But at kay me, it came naturally for us to want to develop beautiful and elegant shoes that took comfort to the next level. After we started with the Puni Puni Pumps collection, a lot of people came to us looking for flats as well - and here it is! The "Howa Howa Stretch Flats" collection. These flats are not just for those who are standing on their feet or serving customers for long periods of time at work, but it is also comfy for commutes, long walks on holidays, and even great to wear at a resort or hotel.
When I first put it on, my impression was, "Wow!! It's more like walking on a marshmallow! They feel like they stretch with the movement of my feet as well - not stiff or cutting into my feel at all. They are truly pleasant to wear and I hope everyone can experience it. ”
kay me’s Lead Designer
The Next Level of Stretchy Comfort
Ultra flexy and lightweight - our new Howa Howa Stretch flats provide next level stretch from the outer to sole. With 10 times the insole cushioning that snugly wraps and moulds to your feet, you can count on long-lasting comfort and 'no more tears' in a new pair of shoes
What Sets Them Apart?
Reason 1
10 Times More Cushioning
We have developed a shoe mould that accomodates a better cushioned and supportative insole, which is built into the flats. We sought the advice of an expert shoe maker with an insole license, and developed the shape of the new insole to better absorbs shocks and unbalance we face in shoes on a regular basis
Reason 2
Resilience in All the Right Places
With heels, most of the pressure is applied to the balls of your feet. However with flats, the weight is distributed across the entire foot, so we adapted our insole cushioning to have a mix of high-resilience and low resilience materials based on where our feet naturally puts pressure on
Reason 3
Vegan Material that Ticks All The Boxes
We sourced the most stretchy, durable and lightweight vegan material we could find. Being comfortable and animal cruelty-free is still the upmost priority when it comes to the right material selection for our pieces
Reason 4
Flexible Opening for a Comfortable Fit
With elastic lining the opening of the flats, It is easy to slip on and off and stretches with your feet as you walk. This addition creates a cozy fit that springs back into shape and doesn't cut into your skin like stiff flats might!
Reason 5
Forgiving Heel Cushioning
With a cushioned heel that is kind to your heels. No matter how much weight you put on the back, the cushion gently absorbs it
Colors for the busy women
The colors and textures are carefully curated by our designers to complement your daily outfit.
＊Limited quantities for each color and size
Vegan suede
Featuring lightweight and easy to clean vegan suede, dyed here in Japan
Black Vegan Suede
Howa Howa Stretch Flats
A great pairing with yellow and skin-toned tights
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Cocoa Brown Vegan Suede
Howa Howa Stretch Flats
A great pairing with yellow and skin-toned tights
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Navy Vegan Suede
Howa Howa Stretch Flats
A great pairing with yellow and skin-toned tights
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Vegan Leather
Starry Gray Vegan Leather
An easy match with bluish clothing, gray or black tights
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Vegan Enamel
What Our Customers Are Saying
"These feel just as comfortable as my home slippers!"
-Fashion Advisor, 40's
"These shoes are great especially for job hunters and for those who have to stand a lot at work. I recommend them for sure!"
-HR Manager, 20's
"They are versatile with any style and comfy to wear. I want to give a pair to my mum as well."
-Lawyer, 42
The Best of Japanese Craftsmanship
Keeping the industry alive
High-quality craftsmanship is part of kay me’s DNA and we seek out the best. We
work in collaboration with small ateliers to help this industry carry on their skill
and craft to the next generation. Each pair of flats will be specially hand-crafted
for you to the highest standards in Japan.
Only 4% of Japanese shoe production is done in Tokyo, so we are proud to
support local artisans as best as we can.
Keeping the industry alive
High-quality craftsmanship is part of kay me’s DNA and we seek out the best. We
work in collaboration with small ateliers to help this industry carry on their skill
and craft to the next generation. Each pair of flats will be specially hand-crafted
for you to the highest standards in Japan.
Only 4% of Japanese shoe production is done in Tokyo, so we are proud to
support local artisans as best as we can.
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